The whisky used in the cocktail was Macallan Lalique 55YO. An amazing story about this cocktail is that it was supposed to be part of a co-ordinated PR campaign on its launch. Everything was set ...
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The Macallan Effect: How One Distillery Redefined Single Malt ScotchEdrington has marketed The Macallan to the luxury whisky market with bottlings of 50–60-year-old in Lalique crystal decanters, and the ‘Fine & Rare' collection comprised of vintage expressions ...
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2. Brands faltered on many basic levels such as adding ...
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