Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

In loyalty programs, AI and machine learning improve the customer experience and influence purchasing habits. According to Bond, 95% of customers want to use emerging technology like chatbots, AI, VR, ...

Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

Thinking about switching airline loyalty programs? These six options offer stronger rewards, better redemptions, and standout ...

Retailers have spent decades (and billions of dollars) building loyalty ecosystems designed to understand their customers, ...

For decades, brands have invested in loyalty programs to attract and retain customers. From traditional “earn-and-burn” points programs—such as frequent flyer and shopper rewards—to those providing ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

Airline loyalty programs are quietly devaluing miles in 2026, with Flying Blue and Virgin Atlantic seeing cent-per-point ...

The Points Guy reports that hotel loyalty programs offer significant perks like free upgrades, points for free nights, and exclusive amenities, helping travelers save money.