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Here’s Why Capital Letters May Soon Be a Thing of the Past
It’s not a new phenomenon for brands to use lowercase logos to appear more friendly and casual, Baradell says. One example is the energy giant BP’s switch to a lowercase company logo back in ...
The South African27d
BUSINESS INSIGHTS: Data-driven logos you can trust
Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.