Plus, these days, young men are always looking for new “looksmaxxing” avenues. You’ve got a jawline, but does your hair shine like JungKook’s? Those long side bangs can also help hide ...

Latham’s videos are part of a trend called “looksmaxxing” that capitalises on mostly boys’ insecurities, and tells them they can become attractive and masculine by toning their faces and ...

Lindsay tells TODAY.com that mewing is one way to “looksmax.” Urban Dictionary states that looksmaxxing is the “physical improvement of a person’s body — in terms of development of ...