Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

Washington College in Chestertown, Maryland, one of the oldest colleges in the country, is trying to get with the times — first, with a change to its logo. After the school was chartered in 1782, ...

Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Gone is the cursive, which was based off the handwritten signature of company co-founder James Wood ...

My son Bob plays a lot of golf. Unlike me, he’s a pretty low scorer, but like me, he plays left-handed, eschews a golf glove and likes the look of the logo of a certain equipment maker: Titleist. When ...

Kids, don’t listen to the naysayers. Don’t fall for the story that it’s a dying art with no practical application in the modern world. Don’t allow computers with their word processing capabilities to ...