LeBron James is branching out into the doll industry by doing something no other pro athlete has ever done before in that field.

LeBron James has teamed up with Barbie to launch his very own Ken doll. On Wednesday (April 9), Mattel announced that James would become the brand's very first Kenbassador with the launch of his own doll.

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" complete with his own doll created by Mattel.