The enduring appeal of Lego comes not from the complexity of the sets, nor the adorable minifigure versions of pop culture icons, but from the build process itself, and turning a box of seemingly ...

Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

Since the LEGO system was introduced in the mid-1950s, the sets of interlocking blocks, figures, and other pieces have been popular with people of all ages (except, maybe, the people who accidentally ...

In this video, we take a look at some of the most notable and funny examples of LEGO sets that require the builder to cut their LEGO pieces in order to complete the build! This instruction step is ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Matthew Shifrin first discovered Legos when he thrust his hands deep inside a crate crammed full of the tiny brick toys. His babysitter, Lilya Finkel, had spotted the discarded box on the side of the ...

Matthew Shifrin works to make LEGO kits accessible to blind people. Along with help from his family friend Lilya Frinkel, Shifrin became an expert LEGO model builder, developing a scheme to translate ...