Business Insider2y
A new drink from YouTube superstars has sparked a cutthroat black market and anxiety among parents as it's become a status symbol for teens
A school leader said students had been "extorting their peers," charging excessive prices for the internet-famous sports drink Prime ... on YouTube — KSI and Logan Paul. Some children had ...
THE WEEK1y
KSI: ‘renaissance man of digital age’ in racism storm
In 2018, KSI fought his fellow YouTube star Logan Paul in the first of two hugely hyped boxing bouts, before the pair combined their clout to promote Prime, the official drink of the UFC (Ultimate ...
Manchester Evening News20d
ITV Britain's Got Talent's KSI feud with Tommy Fury and secret girlfriend
It’s a very surreal time." Joining forces with his former boxing rival Logan Paul, KSI launched Prime Hydration, a new sports drink that has since become Arsneal, Barcelona and Bayern Music's ...