Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

Dreaming of frizz-free, shiny, and manageable hair without spending a fortune at salons? While professional keratin ...

Discerning beauty buffs have found the ultimate solution to unruly hair in an affordable at-home keratin ... hair treatment, calling it ‘the most amazing product ever' for 'silky smooth' locks.