The FDA has discouraged consumers from purchasing products containing formaldehyde or related ingredients due to potential ...

A keratin treatment is a semi-permanent hair straightening method that aims to smooth and straighten frizzy or curly hair, says Ross Kopelman, MD, a board-certified hair surgeon at Kopelman Hair ...

Here’s a detailed look at how keratin can transform your hair care regimen: Smoothing and Straightening: One of the most well-known benefits of keratin is its ability to smooth and straighten hair.

Back in the day, the most popular keratin treatment was the Brazillian blow-dry — a powerful straightening treatment that could relax even the tightest of curls. While this treatment is still ...

Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...