You're mindlessly scrolling Instagram on the toilet, paying only half attention at best to the various cars the algorithm has decided you'll see, when you notice something that stands out from the ...

Japan has a strong heritage in not only pop art (like anime and manga), but also mobility, with inventive staples like Onikyan car wheels and Dekotora Trucks. And what happens when you bring those two ...

Itasha is steadily growing in popularity in the U.S. and Houstonians started embracing it a few years ago. For John Richard, the chicken came before the egg, or rather, the wrap came before the car.

Expressing oneself via car design is the very opposite of a new concept. We've been doing it for eons, and truth be told, genuinely unique commissions date back more than a century. Remember the coach ...

They say the car you drive is an extension of your personality. But if you thought bumper stickers say a lot about a driver, wait till you see a FD Mazda RX-7 decked out with bright orange Girl und ...

Itasha cars are elusive. You will stumble upon a few cars in Akihabara, parked in underground parking lots but unlike supercar owners and JDM owners who frequently drive to the Daikoku Parking Area or ...

A new, animated style of vehicle customization is cruising metro Phoenix’s roadways and car shows – itasha. Itasha is a fusion of the anime (Japanese-based cartoons) and automobile tuning lifestyles.

The companies will sell a total of three Itasha cars in this campaign. The Toyota GR Yaris will be available at 4.5 million yen (~$29,600), while the Suzuki Swift Sport will cost 3 million yen ...

On the left side are Saekusa Kii and Himeri Maria. Next to it is a Kawasaki Ninja. It looks like a racing design, but upon closer inspection, it's actually a Madoka Higuchi design from 'The Idolmaster ...