IT’s the most wonderful time of the year, because starting on Oct. 30, the much-anticipated IT Cosmetics Friends and Family Sale begins. If you’re not dying to get your hands on the latest and ...

From primers to setting powders, these products will help your makeup last all day (or night) long, no matter the weather.

This do-it-all CC Cream is available in this duo with two full-size products. This multi-tasking product will save you time getting ready and it will look and feel like you have nothing on your skin.

(NEW YORK) — Jamie Kern Lima is a former beauty queen and Baywatch actress who is now bringing a fresh outlook to the cosmetic world. Lima quit her job as a news anchor to co-found IT Cosmetics in ...

Clinique's Black Honey Lipstick has been a #BeautyTok staple for years. Best known as the lipstick Liv Tyler wore as Arwen in the Lord of the Rings franchise, it’s no surprise that videos of the ...