Consumer goods or services for which demand falls when individuals have a higher level of income and can afford higher priced alternatives. This does not, however, indicate a substandard product but ...

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. A retailer brought ...

The current economic crisis is creating a “new normal” in consumer buying habits. Before the recent downturn, when consumers tried to save money, they traded down from branded products to ...

The influx of cheap, inferior goods on the Ghanaian market remains a major challenge for local manufacturing companies in Ghana. Speaking on this canker that keeps rearing its head up in the business ...