Every year, Bath & Body Works introduces a scent that it hopes will break through during the shopping season. It doesn’t have to smell like gingerbread. By Jordyn Holman On a Thursday evening not long ...
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If you’re not too familiar with Body Care Day, it’s basically ...
Bath & Body Works has a modest moat fueled by strong brand loyalty, vertical integration, and high returns, but it faces headwinds from changing consumer preferences and rising digital competition.
Bath & Body Works is choosing to have a “tomato girl” summer. The viral TikTok aesthetic, which first arrived on the FYP in 2023, isn’t necessarily all about wearing red and eating pasta dishes from ...
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