Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...