Why is this work relevant for Creative Strategy? Heineken's 150th anniversary campaign challenged how anniversaries are supposed to be celebrated. Because, you know, nobody really cares about them. So ...

Last year’s Heineken Pub Museums campaign is a case in point ... “Heineken as a brand has championed sociability for over 150 years,” says Curtin. “As Ireland’s favourite lager brand ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

including Heineken’s 150 th anniversary campaign. Rutger van der Stegen, global head of BTL Heineken Brand, said, “WPP’s creativity and understanding of the Heineken brand makes it the right partner ...

Heineken is giving its US Open sponsorship a unique twist this year with a mobile and social component that leverages Instagram to dole out tickets. The beer brand?s ?Crack the US Open? campaign uses ...

As teams battle for a place in the quarter-finals, Heineken is extending its Cheers to Hardcore Fans” campaign—celebrating the dedication and love that true supporters bring to the game.

while Design Bridge and Partners delivers award-winning branding and design work for HEINEKEN brands, including on the company’s recent 150-year anniversary campaign. Rutger van der Stegen ...