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Valve Used This Hilarious Half-Life Trick To Boost Sales
Half-Life was apparently a trailblazer for a marketing trend that has become a staple of the video game industry, but the ...
Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year ...
One of this year's GDC highlights was a talk by Monica Harrington, a founding member of Valve and the company's first chief marketing officer, who went over her history with the company that brought ...