The way I see it, there are two paths we can take in any given situation: one is the path of avoiding pain in the moment, and the other is the more difficult path of delaying pleasure for a bigger ...

Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

A new study has found that U.S children are more likely to delay gratification in opening a gift than in waiting to eat, while the opposite was true with children growing up in Japanese culture.

An ability to delay immediate gratification is associated with less frequent consumption of fast food, research indicates. The study has public health significance since away-from-home eating, and ...

Wouldn’t it be nice to suddenly have a seven-figure booming business, an audience in the hundreds of thousands and all the free time in the world? You would be an overnight success story. But here is ...

Overcoming impulses to enjoy here-and-now rewards in order to attain later benefits is fundamental to achieving goals. Such delaying of gratification is often measured by the well-known "marshmallow ...

Amazon launched Amazon Prime in 2005. At the time, a membership plan that promised unlimited, free two-day delivery was completely revolutionary and it raised the bar for all retailers. But today, ...