According to Google statistics, 88% of consumers who conduct a local search on their smartphone visit a related business within a week. That means if your business isn’t showing up on Google Maps, you ...

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as to just how much of a catastrophic ...

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and ...

You don’t have to be great with technology to understand SEO, and if you’re a business owner, you certainly don’t have to become an expert in it—you just need to know enough to develop a strategy and ...

As AI-generated content proliferates, Google is stepping up its game by updating its policies and refining its algorithms to combat spammy content. For digital marketers and communication specialists, ...

Wondering how to hire for SEO agencies? Click to learn about the core SEO software expertise, as well as soft and hard skills, to look for to drive talent. Being a talent hunter for SEO agencies can ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. The explosive rise of ChatGPT and other generative AI tools has ...