Like its precursor, the GFX100S II is a great choice for commercial and wedding photography and, with a suitable lens, it’s also good for landscapes, cityscapes, product and food photography and even ...

Medium format cameras have traditionally been associated with bulky bodies, heavy lenses and hefty price tags – factors that often limit their appeal to studio-bound professionals. With the launch of ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

The second medium format mirrorless GFX camera from Fujifilm, the GFX 50R, is the first medium format digital camera we've seen debut for less than $5,000. Images, and the devices that capture them, ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...

Fujifilm has just officially announced its next medium format camera, the GFX 100. The latest GFX, the new model joins the GFX 50S and GFX 50R, released in 2016 and 2018, respectively. The GFX 100 ...

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The new Laowa 17mm f/4 Zero-D GFX is the World’s widest native lens for Fujifilm GFX cameras. Despite the extreme specifications, Venus Optics have managed to compress the size of the Laowa 17mm f/4 ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...

Lush forests, rushing waterfalls, and epic sunsets are subjects that never get old. Landscape photography is all about setting up the shot and taking the time to get it right, but having the best ...

GFX100S is an ideal choice for commercial and wedding photography, particularly with one of Fujifilm’s excellent prime lenses. The 32-64mm zoom lens is a good match for the camera for ‘walkaround’ ...