Many subscription businesses believe they have an offer. Ask a company and you’ll often hear something like "subscribe and save 10% to 15%." Technically, that is an offer. But it is rarely a designed ...

How quickly can creators, agents and managers adapt to meet the needs of audiences who are tired of subscriptions?

Forbes has launched an AI-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie. The publisher began rolling out the dynamic paywall to 20 percent of its audience ...