With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular ...

Email is being hailed as the net big online identifier in a cookie-less world. But there are questions about privacy and scale. Here is input from several experts on the prospects for using the email ...

When email first emerged, marketers jumped at the opportunity to send messages directly to customers and potential customers—eliminating print and postage costs and introducing automated measurement ...

There may be times when you don’t want the recipients to know who sent them an anonymous email. It could be anything – reporting, investigations, or simply information you want to send to someone ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at ...