The Elf on the Shelf and its interactive hide-and-seek game ... "I forgot to move him more times than I can even count, and I cut it close a few times trying to sneakily move him after the kids ...

New Jersey mom Mary Grego says the best part of her creative Elf on the Shelf displays is watching her two kids smile and seeing their "eyes glisten" Georgia Slater is a staff editor on the ...

In this special holiday edition of What's News, we take a look at Elf on the Shelf, a holiday tradition that has some parents breathing a sigh of relief, now that they can put the toy away until ...

ELF on the Shelf ELF shares have hardly been flying off the shelves lately. The stock is down almost 50% YTD and around 70% in the last 12 months. Its recent quarterly earnings failed to stem the ...