Duracell batteries are everywhere—TV remotes, game controllers, flashlights, and just about any gadget that needs a reliable power source. And that's no accident. With a reputation built on longevity ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

Duracell, the iconic US battery brand that started in the 1920s, is crossing the Atlantic to launch its first-ever EV fast charging network, Duracell E-Charge, in the UK. Sales of gas and diesel cars ...