While the draft EU AI Act prohibits harmful ‘subliminal techniques’, it doesn’t define the term - we suggest a broader definition that captures problematic manipulation cases without overburdening ...

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...