The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...

Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system—even ...

Data, in combination with technology, drives much of the revolution happening in business today. For marketers who are often at the epicenter of acquiring, understanding, translating, and leveraging ...

Improved market presence, product viewership and brand recognition, coupled with the ability to forge long-term community followings, is making the prioritisation of database marketing a no-brainer As ...

As data becomes central to decision making across sectors — from logistics and real estate to environmental monitoring and smart cities — geospatial content licensing has become a cornerstone of ...

How accurate is marketing data? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Auren Hoffman, ...