Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

If you've explored the settings on your iPhone, you've likely found the option to "clear cookies & data." As a part of the Safari browser settings, this feature can also be found on the iPod and the ...

Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah, politics and cookies). So when you buy cookie data from domain A how do you ...