Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Creative thinking is a skill, not a talent. With a few simple techniques, just about everyone can come up with creative ideas. And, as with all skills, the more you practice... the better you get.

The anticipation is finally over as the curtains rise to unveil the finalists for MARKETING-INTERACTIVE's MARKies Awards 2025 ...

Highly creative advertising is critically important for less familiar brands. Although highly creative advertising improves consumer attention to advertisements for highly familiar brands, brand ...

RMB's new brand campaign, Ideas Love Company, from creative agency Halo, showcases the creatively resilient spirit that the talent-brand RMB is known for, celebrating its people, client relationships ...

Putting the right ad creative in the right context can almost double viewer attention, a study by marketing technology company Playground xyz found. Playground xyz studied 683 pieces of creative from ...