No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

“With the rise of influencer marketing and enhanced tech capabilities ... “That can unleash lots of new ideas among the creative community, helping brands build their presence in the augmented ...

through demographic and geotargeted programmatic advertising on popular mobile apps, and via personalized social media campaigns. Although dynamic creative optimization (DCO) and A/B-testing have been ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

Campaigns powered by end-to-end creativity—big ideas, highly scaled—are all but guaranteed to drive tangible impact.

RMB's new brand campaign, Ideas Love Company, from creative agency Halo, showcases the creatively resilient spirit that the talent-brand RMB is known for, celebrating its people, client relationships ...

Putting the right ad creative in the right context can almost double viewer attention, a study by marketing technology company Playground xyz found. Playground xyz studied 683 pieces of creative from ...