Influencer marketing has reshaped how brands engage with audiences, but many partnerships fall short of their potential. A new Journal of Marketing study uncovers the challenges and power ...

Related: Are Influencers Actually Influential? Of course, smaller brands have a more limited budget and reach, and forming ...

The new product is designed to facilitate better brand ... direct partnerships with the content creators that will drive the most impact. Marketers can build and run all types of influencer ...