Children are actually attached to toys that have a combination of character, comfort, and storytelling capabilities all ...

A child holds onto their favorite plush as a companion at bedtime, and an adult showcases a treasured souvenir on their desk ...

Blockbuster films, retro icons and collectible plushies - ugly or otherwise - are shaping the toy trends set to dominate 2026 ...

Unless you’ve been hiding under a rock for the past decade, chances are you’re already familiar with Squishmallows. These super soft toys are brilliant bedtime buddies and travel cushions, and feel ...

If you like a bit of Disney magic, you’re going to love the brand new soft toy range from Asda. The supermarket has just launched 25 Disney character plush toys and even better, they’re on sale too.