LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

A new study published in PNAS Nexus shows that generative artificial intelligence has already been adopted in real-world ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

"Hot Air" created a database of online content the researchers call climate "misinformation." They are asking social media companies to moderate the content. Critics say they're disguising a campaign ...

Upstart assesses borrowers using a machine-learning model with 1,600 data points and 15 billion cells of data to better determine risks and creditworthiness. With its AI-first model, Upstart seeks ...

According to the ministry, the program is currently being used "for research purposes only," using data "held by HM [His ...

Agentic AI leader ... the Campaign Feed, bringing the "vibe coding" phenomenon to go-to-market The Campaign Feed arrives as many organizations continue to struggle with fragmented data, manual ...