Cadbury's Flake is one of Cadbury's key brands in the confectionery market. It is positioned in the 'countline' sector of the market which is currently worth £350 million and growing. The market is ...

The disappearance of Cadbury's original Dream white chocolate bar from UK stores in 2010 left a void for many confectionery aficionados, who were less than impressed when 'Cadbury White' surfaced ...

Launched by Cadbury in 2000, it had more in common with the current Twirl bar than the traditional flake, consisting of crumbly white chocolate enrobed in milk chocolate. By 2003, it was renamed ...