Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

Marketing Veteran Alexa Bode Creates New Role Citadel Partners leadership recently hired Alexa Bode as Director of Marketing for the corporate real estate a ...