Charlton Heston portrayed the iconic Buffalo Bill in Pony Express, an underseen Western with plenty of old-school action.

This is an incredible opportunity to feature Western New York and Bills Mafia on ... “Unbillievable! The Movie,” written, produced, co-directed by and starring Buffalo native Scott Rubin.

BUFFALO, N.Y. (WIVB) — There will soon be a Buffalo Bills-themed holiday Hallmark ... It also comes as a Hallmark movie is currently being filmed in Western New York. “Newport Christmas ...

The network said the new movie will premiere during ... brands – Hallmark and the Buffalo Bills." “This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark ...

“This is good news for Western New York and Bills fans ... One optimistic Bills fan got half of her wish: “They need to do a Buffalo Bills movie with Chad Michael Murray.” ...

With one Hallmark movie already filming in the area, Western New Yorkers can expect to see more local flavor with another production coming soon. On Thursday morning, Buffalo Bills safety Damar ...

The new, original movie is expected ... opportunity to feature Western New York and Bills Mafia on the Hallmark platform," said Pete Guelli, Chief Operating Officer, Buffalo Bills.

Production for the Buffalo-based movie will start later this year ... "This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform.