For several years, YouTube has provided a matchmaking service to connect marketers with top creators to promote their wares. Now the video platform has a new tool that it's hoping will make it even ...

In line with its competitors, YouTube is attempting to strengthen brand-creator relationships by updating its branded content partnership rules, offering content creators enhanced accessibility to ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. For years, marketers have struggled to ...