The ex-chairman of Quaker Oats, John Stuart, once said: "If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare ...

LONDON--(BUSINESS WIRE)--Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion, ahead of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patrick Hanlon Think of ...

The Dallas Cowboys were a dying brand when Jerry Jones paid $150 million for the NFL team and the operating rights to its stadium in 1989. Three Super Bowls—1992, 1993, 1995—a new stadium, a ton of ...

BHP (ASX:BHP,LSE:BHP,NYSE:BHP) has emerged as mining's new leader in brand value, surpassing longstanding frontrunner Glencore (LSE:GLEN,OTC Pink:GLCNF), according to a recent report from Brand ...

One car brand is known for economy, but nonetheless gives customers the feeling of high quality. A different car brand, known for luxury, still has a reputation for affordability. Both cars are made ...

The annual ranking for 2026 shows AI companies are emerging as brands in their own rights ...

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Mining companies have historically underused trademarks, but brands must look beyond patents to keep up with an evolving industry, says Canadian IP partner. A new Ocean Tomo study shows that ...

Rocha, previously group managing director at Brand Finance, is tasked with overseeing the development of the brand valuation practice across 40 offices worldwide. Brand valuation is at the heart of ...