Brands are chasing Gen Z in games, and so it's no surprise that Jack in the Box is springing into the gaming world of Fortnite.

Following the record-breaking box office opening of A Minecraft Movie, there is now belief that Fortnite could be the next major blockbuster game adapted into a movie.

Video game developer Epic Games confirmed that Fortnite’s next collaboration is with popular cartoon series Adventure Time, overshadowing its recent crossover with musician Sabrina Carpenter.