BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

It has also given authors another requirement for success: virality. SEE ALSO: BookTok encourages reading as an aesthetic and no one is safe from its gaze In an era where self-promotion and ...

Can BookTok be apolitical? Credit: Mashable Composite; Carolyn Ann Ryan / Moment / MiroNovak / iStock / Getty / @finepressedition / @them_yangs / @jacobsreadingg ...

Bookmarks, t-shirts and hoodies are “huge ... help as a visual aid and has been so successful in promoting books on BookTok and Bookstagram.” However, she added that the proliferation ...