How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

Blockchain-Ads, a premium ad network known for targeting crypto-savvy audiences, has launched its official Partner Program, welcoming LeanMarketing-Crypto (LM-Crypto) as a certified partner. As part ...

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...

The MarketWatch News Department was not involved in the creation of this content. Joint architecture brings enterprise-grade data and AI optimization to performance advertising across Finance, SaaS, ...

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

Over the course of the last 11 years the crypto industry has shown us nothing less but a Big Bang alike explosion. In fact, the pace at which the industry has been developing is pretty much unique and ...

Telegram has recently introduced an ad revenue-sharing initiative through the TON blockchain. In a key development that may transform the current ecosystem of online advertising, Telegram recently ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.

Programmatic advertising is big business — bringing in billions of dollars in revenue every year. Now, a decentralized marketplace is connecting publishers and brands over the blockchain, enabling ...