These promotions, activations, and ad campaigns have resonated. One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have ...

Many advertising campaigns 2024 are focusing on real emotions and telling stories, like British Airways’ simple but impactful ‘Windows’ ads. Some brands are tackling tough subjects, like CoorDown’s ad ...

Dubai stands at the forefront of developing advanced technology and a competitive global economy, with an abundance of businesses, from high-end brands to new start-ups, seeking ways to gain exposure.

Full-cycle marketing agency mr.Booster has won the Best Marketing Campaign 2026 award at SiGMA Eurasia 2026, one of the region's key events for the global digital entertainment community. The award ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

We’ve seen campaigns that really get what people are talking about, others that use new tech in smart ways, and some that ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Let's be honest. You're probably reading this because your most recent ad campaign underperformed and you're wondering ...