Mars listened, learned & accelerated change - rebranding as the more inclusive 'Ben's Original'. And this new brand needed to be re-launched. But if it was that simple, we wouldn't be writing an APG..

Ben's Original, previously known as Uncle Ben's, has introduced four new Street Food rice dishes. These new options are made to bring exciting flavors to your dinner table. Street Food Gumbo with ...

Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The change follows through on a pledge its owner Mars Food made ...