A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

Hooded eyes have long been a source of frustration for makeup enthusiasts. The crease, often hidden under the upper part of the eyelid, makes it challenging to showcase beautiful eyeshadow looks.

The goal of this eyeshadow technique is to empower you to feel confident and beautiful in your own skin. It’s about embracing what makes your eyes unique and using makeup as a tool to highlight ...

Score three Tarte cream eyeshadows and a brush, valued at $97, for just $38. This limited-time makeup deal features ...