The new towels have 750 GSM and a special weaving technology, creating more surface area and greater fluff. Another major difference is that the Plush Bath line does not have a dobby border like ...

There’s also a (newish) crop of very handsome towels that can gussy up an otherwise drab bathroom. So if aesthetics ... Absorbency is measured by GSM, or grams of fabric per square meter.

Brooklinen Brooklinen Material: Cotton Size: 30 x 58 inches GSM: 820 The Brooklinen super-plush bath towel is ridiculously cozy and drapes on you like a dental X-ray vest. In fact, this towel is ...

Textile companies use the GSM (grams per square meter) metric to measure a fabric's thickness. It's similar to thread count, though we think with less B.S. baked in. Bath towels with a higher GSM ...