"It needs to create a whole new franchise, like a family of products that add billions in sales," Swartz said. "That takes years." Nike is expected to post a revenue decline of 11.5% to $11.01 ...
During February's big game, Nike aired its first Super Bowl ad in 27 years with a star-studded lineup of female athletes. However, the company has since been criticized for supporting transgender ...
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Allen Iverson once stopped Nike from releasing a shoe: "To use his status to sell shoes and not get his permission, or compensate him, is bad business"Although Nike made no mention of Iverson and the Sixers in its ads, AI instructed his lawyer ... or compensate him, is bad business." Related: "I don't really pay attention to the NBA anymore ...
In North America, Nike’s largest market, sales dropped 9%. But the results weren’t as bad as investors feared: Nike’s stock (NKE) inched up 4% during after-hours trading Thursday.
Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.
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