Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive-thru ...

Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Everything new is kind of old again for Burger King as the fast food giant debuted its new logo Thursday. Gone is the circular logo with blue accents, replaced by a logo extremely similar to one the ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Adam Figueroa - 5 hours 20 min ago By Farhoud Meybodi - 8 hours 55 min ago By Adrianne Pasquarelli - 8 hours 55 ...

Burger King starting out 2021 with a whole new look. On Thursday, Jan. 7, BK announced its first complete rebrand in more than 20 years — and the resulting imagery looks so sleek and minimalistic.

Miami-based Burger King thinks the way to remake its image visually is to revisit the year man walked on the moon and musicians played Woodstock. The spirit of 1969 is coming back to the fast-food ...

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying ...

Everyone knows what to expect when they order some Burger King. Going forward, however, fans of the franchise are going to have to get used to a new look. Burger King recently unveiled a new logo ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 4 min 20 sec ago By Brian Bonilla - 1 hour 28 min ago By Tim Nudd - 1 hour 48 min ago By Asa Hiken - 2 hours 6 min ago 2 hours 10 ...