"We're proud to help set a new standard." New sportswear brand introduces game-changing technology to athlete uniforms: 'It's an industry-wide transformation' first appeared on The Cool Down.

Pickleball saw a 645 percent year-over-year growth in product availability in the fourth quarter, according to a new Centric ...

L.E.K. Consulting based its Brand Heat Index on a survey of nearly 5,000 U.S. consumers between the ages of 14 and 55. Within ...

What began as a mood board for life has since bloomed into a cult-favorite lifestyle brand. The signature embroidery adorns even its athletic apparel, which has also seen its fair share of ...

Nike is the overwhelming number one sponsor, repping nearly half of all the men's teams and more than 54% of all women's teams. That number obviously climbs higher when including the schools falling ...

Rebel Athletic, the U.S. manufacturer of couture Allstar and cheerleading apparel since 2013, announced a strategic minority ...

This lack of innovation caused the company to lose ground to other newer and trendier brands, especially in North America, which was once one of Lululemon's strongest regions. Due to the ...

Reebok, the irreverent sports culture brand, and Walker Wear, the renowned streetwear brand rooted in hip-hop culture, ...