Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, ...

Marketers can look toward some potential changes that will help AMP for Email gain momentum. When it was officially launched in 2019 by Google, AMP for Email promised to bring standards-based ...

AMP email, released by Google, is a unique step in the evolution of emails. Mailmodo democratizes AMP email by helping marketers create these emails at scale. When Google announced the AMP for email, ...

Marketing platform Insider has launched several new features during Q4 that it says will help brands provide individualized experiences for customers. One is AMP (accelerated mobile pages) for email, ...

AMP For Email, proclaimed as facilitating interactive email, is a non-starter for marketers and their ESPs, judging by a new study conducted by AMP for Email, the Email Sender & Provider Coalition ...