For both brands and agencies, using AI strategically to create experiences means avoiding irrelevance and driving success ...

At B2B events, unique experiences are essential to engaging attendees. But how can you quickly create personal experiences at ...

Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...

AI is a new horizon for small-business location-based marketing. You can use the technology to create personalized local ...

At the recent Women in Marketing Real Talk Debate Series held in Accra, Ghana, Emma Wenani, Chief Director at Global Media ...

While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a roadmap.

When marketers hear “GPU developer conference,” it rarely sparks excitement. But Nvidia’s GTC is no ordinary tech meet-up – ...

Data has become the driving force behind marketing decisions. In the Middle East, where the event industry is experiencing ...

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their ...

Deloitte Digital is not yet using agentic AI in the marketing space for creative briefs because of legalities around copyright in terms of models and data, but it is using gen AI and, in this regard, ...