AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision point.

AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

Slow approvals, disconnected systems, and growing team burnout are limiting how quickly large enterprises can act in real ...

Reuters has another groundbreaking scoop on Meta’s scam advertising economy. Internal documents estimate more than $3 billion in 2024 spent by Chinese advertisers on scams or other illicit and banned ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...